Cell phones today are extensions of us. From wallpapers to ring tones, we have stamped each sphere of mobile telephony with our individuality. Use of personalisation tools provides us with independence, and a greater sense of autonomy. Be it religion, dating, blogging or even literature, phones have been given personalities by their owners and you experience it from the moment you make or receive a call. Personalisation is key!
With over 60 million subscribers, communication is changing on a rapid scale and the mobile is no longer considered a device solely for making/receiving calls and messages. It is fast evolving.
Where does it go from here! To understand the future, we must first understand the impact that our mobile phones have on our lives. We’re moving toward into increasingly wireless world.
Consider this, you are out on a holiday and just felt this inane urge to share your feelings with the rest of the world. This is possible even if you are miles away from your computer. Just use your mobile phone to post your blogs and let the world appreciate your opinion. Sharing photos and stories with friends while you’re on-the-go by sending them straight to your blog – what could be easier?
In fact, in case you are in a rush and have yet to make your peace with God, use your SMS to pray. From Tirupati to the Vatican to Israel, people are awakening to the dawn of a new faith. M Religion is not bound by borders and requires no special queues. Just download the application and start your spiritual journey.
The creation of a M World where applications like yoga, cookery, stocks and other lifestyle content such as customised user interfaces, location based services like GPS, mobile dating will be the next generation of killer applications that provide the time- starved urban professional avenues for social networking.
Use your phones to make friends, find love, form relationships on the move anywhere. Be the life of any party by mixing up amazing cocktails, courtesy the cocktail guide on your mobile. Do it all with just your mobile phone. It does give the term, “at your fingertips” a complete new dimension, doesn’t it?
Why is all this such a big deal? Why is your phone power-packed with so many experiences? In the face of intense market competition, voice is increasingly becoming a commodity. Service providers are finding that revenue opportunities offered by the evolving M World can boost their bottom lines tremendously and offer a clear value added differentiator. Ever decreasing ARPUs’ (average revenue per unit) will demand value added and innovative data content to enable operators to stabilise their earnings.
At present, phones still are a step behind computers when it comes to ease of use. But their portability opens up a world of new opportunities. It is not long before the evolving M world transcends every sphere of our daily life including the way we read, the way we learn, the way we love and the way we shop.
Welcome to the M World.
The author is Managing Director of Coruscant Tec, a company that provides mobile solutions covering business applications, entertainment, mobile marketing and commerce.
Sites to get you started
Mobile Blogging: http://spaces.msn.com
Mobile Videos: www.funmaza.com
Spiritual Downloads: http://int.mobile.indiatimes.com/ringtone/intl/spiritual.htm
Mobile Games: www.mauj.com
Mobile Shopping: enter ‘shopping.yahoo.com’ on your mobile phone
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